Friday 3 February 2012

Pinterest for Marketing?

Pinterest is the latest trend in social media right now. Mashable stated that Pinterest has nearly 5 million users and is rapidly growing. Nearly 1.5 million unique visits daily, spending an average of 15 minutes a day on the site. Here is an overview of what Pinterest is. It is basically a virtual pin board, that allows everyone to share beautiful pictures and neat things that you find on the web. Every user has pin boards and can name them whatever they want. For example it could be a pin board of food and beverage, then a pin board for events, another pin board for QR codes. Now the question I asked myself right away was how can I use this for marketing and will this create awareness. As well as would using pinterest make good conversations? and can you show off your product? You can use pinterest to post pictures of your company and products and if they are good enough they will get re-pinned by your followers and your followers followers. Companies can use pinterest to post events, coupons and QR codes.  You can allow your customers to join in on a certain board and pin ideas and suggestions about how to use your product, or themes that go along with your products and services. There are many creative ways you could use pinterest to create awareness.The best thing about pinterest is it is picture based, so it is mostly positive and exciting. I think of it like Facebook but without people whining and bitching, which I think is a lot better. Pinterest I think will become big, and will allow marketers to use pinterest boards to tell stories. Turn boring written case studies into powerful visual stories.

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