please play again

It's that time of the year again , where every canadian itches to buy a coffee so they can have the chance to win some prizes. Thats right, its Roll Up The Rim To Win at Tim Hortons. This is Tim Hortons 25th successful year of running the roll up the rim campaign. I feel after grasping everything i learned in these 3 years of advertising, the roll up the rim campaign is the definition of a successful marketing campaign. The primary focus for this campaign is rewarding guests for their loyalty. Guests have embraced the contest and continues to embrace it every year. This years contest features 16 million more prizes that last year, boosting the odds of winning 1 in 6 from 1 in 9. I think this campaign is genius, and will continue being successful for many years to come. The reason why i think this is because while you buy a coffee its kind of like buying a scratch ticket, but you don't have to be of age and half the price. There is always a chance of winning. Especially when it's 1 in 6 , you think you might just win something. Even if its a coffee or donut it is crazy how people get excited over it.  I can't lie I get excited over it too and post it on my twitter or facebook like everyone else. The crazy thing is I always get a "please play again", every single time. I get a little mad , call it a phony then maybe an hour later go get another coffee and try again. No matter what Tim Hortons still gets lots of customers, and because of roll up the rim gets more loyal customers every year.