A Thin Line Campaign

MTV is apart of  A Thin Line Campaign which fights digital abuse, bullying and discrimination. They teamed up with Rovio which is a game maker that makes the game angry birds that is a really popular game for the target market. They created a joint promotion where Angry Birds Space players will unlock a secret Golden Egg level when they support and post a positive action on  the Thin Line Campaign app . MTV will also show a PSA for the campaign during the launch. Rovio will also be promoting the campaign through banner and video placements in Angry Birds mobile game. The reason why I thought this was so fascinating is because this is a perfect example of joint promotions. For my client campaign that our group had to do, they had a couple joint promotions as well. I think that this angry birds one is awesome and will create awareness. The key aspect of new campaigns is creating awareness and getting the target market aware. So by them finding out by playing there family game , they will go further to see what a Thin Line is all about and then the goal is it will spiral. Reading about this campaign really got me thinking on how everything I learned in college played out in this marketing campaign.